Are You Leading a Tribe?
October 16, 2008
Seth Godin’s new book, Tribes, was released today. Tribes speaks to the culture of community, connection and what it means to be a marketing leader in today’s wordl. Seth always has amazing insight on marketing, so I expect Tribes to be no exception.
The audio book is available for free, although you have to download audible.com software, but I think that is worth it. More to come after we read or listen to the whole book.
“Social media, it turns out, isn’t about aggregating audiences so you can yell at them about the junk you want to sell. Social media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led.” - Seth Godin’s Blog
