Posts Tagged ‘internet marketing’

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What is Twitter Like?

October 10, 2008

How do you describe Twitter to a new user?

Image source: Hubspot Twitter Webinar

Understanding exactly what Twitter is and what its benefits are is a difficult task. This graphic compares Twitter to 4 other well known online services and notes how it is different from each.

Twitter is like a blog except is it is only 140 characters
Twitter is a status update except it is viewable in lots of places
Twitter is like a giant chat room except you choose the people you follow
Twitter is like instant messaging except it’s public & archived online

What comparisons make sense to you? How do you describe Twitter to potential new users?

UPDATE: Great post on the Webinar over at Pistachio, even a shout out to Stratius, thanks.

UPDATE: Webinar now available here

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Mad Men Stuck in Olden Days

September 4, 2008

Somebody at AMC really screwed up.

Let’s say that you are a cable network with a hot show heading into season 2, your best show yet in fact, so successful some fans are impersonating the characters online and writing new dialogue for them (aka Fan Fiction)… What do you do? Easy, if your AMC, you make sure they know how little you appreciate hard core fans and threaten legal action in order to get them to stop.

I love the show Mad Med. Its a great throw back to a pretty sexy, although archaic, romanticized American history. And I am not alone. Some fans dig the show so much they embraced the characters by role playing them on the popular micro-blogging service Twitter [To catch up those unaware, Twitter is a somewhere between blogging and instant messaging, you send little 140 (cell phone text max) or less message to your network of contact].

Twitter folk are on this service all day, especially the die-hards. A lot of natural discussions happen in real time on this site, so naturally people discuss what they are passionate about, promote products, brands, websites, news, etc. This group of people came together organically and chose to have a little fun and play with their favorite tv characters.

Nine psuedo-characters from the show eventually began tweeting, writing in the voices of their counterparts on the show. Its great fun and pretty entertaining, especially when you consider the only people reading what they are writing are other fans of the show that choose to “follow” their tweets. Here is a sampling of tweets from one of the most populr characters, Peggy Olson:

@joan_holloway has it all wrong. I know the other office girls aren’t jealous. They wouldn’t want this job. But I’m not like the other girls (peggyolson)

I’m not sure I’m following these kids with their “young ideas” but Duck says we need them to get new accounts. So here’s to young ideas… (Roger_Sterling)

Bottom line is someone saw infringement here on AMC’s product and brand, Mad Men. Maybe a writer, probably on overzealous, soon to be fired legal type. But if AMC has anyone with some sense that works for them they would have and should have encouraged this. They had something being done for free, that you can’t buy, ravenous fans, evangelists even, of their product promoting it in a fun way to their peers. Was the brand being harmed? Not at all.

Last month I wrote about Online Brand Mascots, using Meghan McCain as an example, and how they can do wonders for a brand by augmenting Read the rest of this entry ?

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Google Browser Named for Microsoft Failure?

September 2, 2008

Is Google trying to tease Microsoft or just blatantly slap them across the face? The new Chrome browser, that we will here more about tomorrow, shares its name with a failed Microsoft product from 1998. I can’t imagine Read the rest of this entry ?

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Google Doubles Down, New Browser Chrome

September 1, 2008

What could top internet browser news on the same weekend that Google and Firefox agreed to extend their contract (accounting for over 80% of Firefox’s income streams)?

Google Blogoscoped announced that Google itself is coming out with a new type of internet browser, entitled Chrome. It will be completely open source and promising some exciting new features.

The announcement was made with a comic book produced by Google and sent out to industry folks. And here is an official post from the Google Blog.They plan to release more details tomorrow, but for now, here are the high points:

  • Completely open source
  • Will integrate Google Gears (open source software w/ offline access)
  • Faster Javascript
  • Tabs flipped to be on top of the browser

  • Better auto-complete address/search bar, called an “omnibox”, that will attempt to be more intuitive and predict your search needs
  • Default homepage will contain thumbnails of your 9 most frequented websites as well as recent searches, recently bookmars, and recently closed tabs

  • Privacy mode for tabs, aka “porn mode”, turns off tracking and history for activities on that tab
  • Better anit-malware and anit-phishing with a constantly updated lists of harmful sites and keeping tabs seperate so that whats in one tab cannot affect your machine and can be safely closed

“So why are we launching Google Chrome? Because we believe we can add value for users and, at the same time, help drive innovation on the web.” - Google

“We want browsers to find that sweet spot between too many features and too few, with a clean, simple, and efficient user experience.” -Google

Should be a kick in the butt for Microsoft and Mozilla to step things up for their Internet Explorer and Firefox offerings. Internet Explorer enjoys dominance of the browser market because it is shipped with every Windows machine. However, Firefox and Safari (by Apple) have been slowly gaining ground on IE. And any web developer will tell you IE is the devil. Bottom line is, Google’s new Chrome, if it is as clean and successful as most Google offerings are, should change the game completely. It will mean nothing but good things for the consumer and the open source movement as a whole.

span style=”color: #999999;”>Update: Screenshots here (not great quality, but better than none)

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14 Ways to Do It With Others, Crowdsourcing

August 28, 2008

As opposed to Do it Yourself (DIY).

Want to figure out how to use the huddled masses of the internet to do your job for you?

Crowdsourcing is the answer. It is inevitable in the Web 2.0 world of bringing people together. Below is a list of 14 online tools that harness the talents of groups to help you produce a product, concept, business. This is by no means a comprehensive list, but a nice start that we plan to build on.

Twitter - First on the list is actually the tool I use to put together a lot of my lists when I need the input of others. If you have a knowledgeable network, throwing a question out to the Twitter community can return quick and amazing responses.

Idea Crossing - Idea Crossing seems to be targeting the same corporate idea vaccum as Kluster Labs. Providing a better system for corporate America to be able to harness their hidden creative talent through an online democratically integrated process.

“Idea Crossing’s DESIGN, PRODUCE, PLAY process streamlines the complexities of innovation competitions, giving corporations, foundations, and academic institutions a means of controlling creative chaos.”

Threadless.com - A community-centered online apparel (mainly t-shirts) store inspired by an online t-shirt design contest its founders entered and won in 2000. Members of the Threadless community submit t-shirt designs online; the designs are then put to a public vote. A small percentage of submitted designs are selected for printing and sold through an online store. Creators of the winning designs receive a prize of cash and store credit.

Wiki Wiki - You could say it all started with the god of crowdsourcing, Wikipedia, the concept of wiki’s has taken off and is now forming the backbone of many large grouping of research, definitions, and insight for everything form Medical Schools to Stargate Atlantis Fans.

99 designs allows you to crowdsource your design needs. If an organization or an individual seeks a new design, they hold a “contest” of sorts using the tools built into 99 Designs and offer up some money for their project. Designers are then allowed to post entries for these and the contest holder is allowed to pick and choose the best design(s) and distribute the money based on the winning design.

Name This - A product of Kluster.com, the ultra democratic crowdsourcing site that launched at TED conference last year. Kluster has stumbled a bit, scrapping their one-size-meets-all project development model where engineering, industrial design, copy writing, naming, graphic design and everything else was all worked into one model. Instead they have focused more recently in two directions. The first is niche areas of crowdsourcing, of which NameThis.com is a current success, allowing users to name products, companies, etc. with money for the top 3 winners. The other direction of cluster is concerned with.

eLance - eLance facilitates from hiring to collaboration to payment. You can search over 40,000 profiles for services including logo design, user interface, writing, translation, and finance. Profiles list the number of projects and reviews, useful in researching potential new vendors.

Slice The Pie - Slicethepie.com enables artists to raise money directly from their fans to professionally record and release an album. Artists can raise money directly from their fans to professionally record albums. Artists who secure financing through the site pay Slicethepie a small royalty on album sales but keep all their copyright and publishing rights.

oDesk - oDesk is crowdsourcing for finding programmers, creating teams and running a virtual development team or project online. Talent from around the world offer rates from $7 to $40+ per hour.

VenCorps - Created by the folks that started Cambrian House, Vencorps is startup focused. Startups present their case in video and details about their business venture and the community votes on who should win possible investment dollars and support from VenCorps and their expertise.

uTest - Good QA is commonly a shortfall for many web pros and agencies. uTest fills that gap as a global marketplace for software application testing providing QA professionals from around the world. Tools exist for writing test plans, selecting testers, individual or aggregate according to environment, experience and/or expertise. You can manage QA cycles, projects and processes. They setup testers from around the world who are all motivated to find bugs by getting paid.

BzzAgent’s Frogpond -As a clearing house for marketing driven word of mouth efforts, BzzAgent’s Frogpond connects marketers within a massive consumer network of 365,000 members, allowing the them to choose what hot new products and services they want to try out and promote. They drive significant traffic and create great feedback loops.

A Swarm of Angels - “A groundbreaking project to create a £1 million film and give it away to over 1 million people using the Internet and a global community of members.”

Polls, Crowdsourcing Opinion - Ok this is a stretch, but technically correct. And I mainly wanted to include this because of the new growth a few of these free poll sites are gaining. Check out PollDaddy.com and my sharp looking favorite, Slantly.com.

More to come, suggest your own or wait for our updates.

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Flugpo, Not Just a Funny Name

August 24, 2008

Want to reach a ton of people with a free online advertisement?

Flugpo is that service. Its kind of like “Myspace meets Craigslist,” only without the dark alleys, crime and spammers.

Online Classifieds Social Networking

As one of many new social networks out there, Flugpo has created a good niche focusing on trusted classified ads, but with more transparency than existing online solutions. It focuses on representing real people authentically so that you can learn about them and earn trust.

Many of these people are entrepreneurs and highly connected web users in their own right, so the relationships have higher value. All Flugpo classifieds are also open to search engines, offering significant SEO and link opportunities. One user even got a call from the Rachel Ray show within 1 hour of posting a classified ad about her “kitchen remodeling contractor” business. Some speedy results.

Flugpo offers a free and effective classified ad section that should meet all of your advertising needs. These ads are picked up by the search engines and can produce big results. - Flugpo Blog

Read the rest of this entry ?

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7 Free SEO Assessment Tools

August 19, 2008

UPDATE: Since this post, we have launched YourSiteScore.com, a collection of online SEO report tools our own higher level SEO assessments (not free).

In the SEO world there are the pros, the novices, and then 99% of the people sit in between. Every webmaster, blogger, small business owner in the world should be learning the basics of SEO. And it does not have to be expensive to teach yourself some useful SEO lessons. There is a vast knowledge base available online, free to browse and educate yourself from, including many many free SEO tools, that can make the trip that much easier along the way.

  1. Search Status Firefox Addon - If you are not using Firefox, you have some catching up to do, start now. A recent favorite of mine, Search Status is by far the best SEO browser plugin I have seen. It lists the Google PageRank, Alexa Rank, and Compete.com rank automatically for every site discreetly in the status bar, and also has a ton of other options to dissect the SEO of any page. A must have. 
  2. Search Engine Spider Simulator - A search engine spider is a program search engines use to “crawl” the web, looking for and archiving content, that will then be put through an algorithm to determine when and if it will be displayed in search results. It is important to know what words the spider sees in what order. Many people look over this simple step.
  3. Keyword Suggestion Tool - You probably think you know of a couple keywords people might type in to search for your site. You may even be targeting some keywords on your site already to improve your ranking there. But it is always good to use a keyword suggestion tool to look for the keywords your missing and to check their search rates.
  4. Yahoo Site Explorer - This Site Explorer along with its Google counterpart Google Webmaster Tools, allows you to claim your websites and then explore all the inbound linking that the search engine is able to find. If you are new to SEO, inbound links are a huge help in lifting your SEO performance. These free tools will allow you to explore your success in creating these.
  5. Website Grader - Cool little quick and simple grade of your website. A good basic tool for seeing where you stand.
  6. Dead Link Checker - This tool takes a little time, but its worth it; Making sure your links are working is important to your overall link strategy and to the search engines.
  7. SEO Chat - Last and certainly not least, SEOChat.com is a vast knowledge base for your SEO educational needs. Go explore.

We plan to add to this list inthe future, but feel free to suggest your own SEO assessment techniques or free tools with a comment below.

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Watch the First Online Olympics

August 11, 2008

The last Olympics definitely had some online flavor to it, but live events? That didn’t happen. The Beijing Olympics is the first truly online Olympics, in the sense that the Obama Campaign is the first presidential campaign to really use the internet. It has happened before, but no where near this scale or value of product.

I remember growing up and being so enthralled by the 88 and 92 Olympics. The main media back then was some prime time replays and newspaper clippings. I remember our family would keep track of the medal count by cutting it out of the newspaper every day. I couldn’t wait to see that tally and add it to the clippings.

After the jump, see a list of places to watch the Olympics live and online.

Today, boy have things changed. Want to see a feature on the host city? Want to research the life story of America’s oldest Olympic athlete? Want to know everything about the construction of the bird’s nest? Its all there is excessive detail. And most importantly, if you want to watch the Olympics, every event, every game? Your only option is not just the 7 NBC networks feature the events. You can now watch everything online, with many events available online live (read more for a list of online live Olympic video).

Read the rest of this entry ?

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Obama to Announce VP by Texts to Supporters

August 10, 2008

The Obama Campaign continues to impress in their utilization of new media in this campaign. Here is the exact twitter announcement from the Obama Twitter bot:

Announcing the VP candidate sometime between now & the Convention by txt msg & email. Text VP to 62262 or visit http://my.barackobama.com/vp

obama campaign logo - new media used for VP announcementIts pretty genius when you consider the immediate benefit he gains. One of the most valuable, after pieces of information in their campaign right now, will be given straight to their supporters. Its a great way to empower the supporters. Its right down the Obama “change” road. And of course he gets the cell phone number for thousands, if not hundreds of thousands of his most fervent supporters (and the entire press corps).

I imagine this will be a great tool in increasing supporter response for calls to donate, which they had already mastered better than any other past campaign.  Here is the text from the form on the Obama site to sign up to get your text message about the VP announcement:

Obama VP announcement via text messages new media styleBe the First to Know | Barack is about to choose a running mate, and he wants you to know first. You have helped build this movement from the bottom up, and Barack wants you to be part of this important moment.

Sign up today and we’ll send you an email announcing Barack’s running mate.

You can also text VP to 62262 to receive a text message on your mobile phone

Yes, sign me up to receive periodic text updates and send me a text of who Barack’s VP nominee is…

What will they think of next?

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10 Free Methods to Better Blog Traffic

August 10, 2008

As we build out the initial character of The Stratius Blog, I am going through the motions of some simple internet marketing steps that I always put in place when launching a blog or website.

These steps are the easy ones, the free or very cheap ones that anyone can do to take care of initial design, SEO, and Social Media efforts. These steps can go a long way, over the course of a couple weeks, towards giving you some good initial traffic. Make sure your content is good and they will keep coming back.

  1. Improve your design - Customize your header and graphics, use pictures in your posts, especially info graphics, if you do not have access to software for this, try a free stock image site and free online image editing software. Also include sharp badges and image links in your sidebar linked to your best content or content network. Don’t go overboard, ask your friends if your not sure
  2. Personalized URL - About 30% of all blog pageviews go to blogs with their own domains. Millions of blogs use generic host domains, i.e. blogname.wordpress.com. this is a pretty significant stat. Having a unique domain will help readers remember you and can improve search performance. It will run you about $20 or $10 if you already own the domain.
  3. Dish Out Easily Digestible Insights - Top ten lists, quizzes, tables, graphs, video, etc.
  4. Connect to a Community - Check MeetUp.com, Squidoo, Facebook groups, Craigslist, etc. If the community or group does not exist, even better, start it. Community = interaction = improved experience. Read the rest of this entry ?