The Obama Campaign continues to impress in their utilization of new media in this campaign. Here is the exact twitter announcement from the Obama Twitter bot:
Announcing the VP candidate sometime between now & the Convention by txt msg & email. Text VP to 62262 or visit http://my.barackobama.com/vp
Its pretty genius when you consider the immediate benefit he gains. One of the most valuable, after pieces of information in their campaign right now, will be given straight to their supporters. Its a great way to empower the supporters. Its right down the Obama “change” road. And of course he gets the cell phone number for thousands, if not hundreds of thousands of his most fervent supporters (and the entire press corps).
I imagine this will be a great tool in increasing supporter response for calls to donate, which they had already mastered better than any other past campaign. Here is the text from the form on the Obama site to sign up to get your text message about the VP announcement:
Be the First to Know | Barack is about to choose a running mate, and he wants you to know first. You have helped build this movement from the bottom up, and Barack wants you to be part of this important moment.
Sign up today and we’ll send you an email announcing Barack’s running mate.
You can also text VP to 62262 to receive a text message on your mobile phone
Yes, sign me up to receive periodic text updates and send me a text of who Barack’s VP nominee is…
What will they think of next?
