Posts Tagged ‘new media’

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14 Ways to Do It With Others, Crowdsourcing

August 28, 2008

As opposed to Do it Yourself (DIY).

Want to figure out how to use the huddled masses of the internet to do your job for you?

Crowdsourcing is the answer. It is inevitable in the Web 2.0 world of bringing people together. Below is a list of 14 online tools that harness the talents of groups to help you produce a product, concept, business. This is by no means a comprehensive list, but a nice start that we plan to build on.

Twitter - First on the list is actually the tool I use to put together a lot of my lists when I need the input of others. If you have a knowledgeable network, throwing a question out to the Twitter community can return quick and amazing responses.

Idea Crossing - Idea Crossing seems to be targeting the same corporate idea vaccum as Kluster Labs. Providing a better system for corporate America to be able to harness their hidden creative talent through an online democratically integrated process.

“Idea Crossing’s DESIGN, PRODUCE, PLAY process streamlines the complexities of innovation competitions, giving corporations, foundations, and academic institutions a means of controlling creative chaos.”

Threadless.com - A community-centered online apparel (mainly t-shirts) store inspired by an online t-shirt design contest its founders entered and won in 2000. Members of the Threadless community submit t-shirt designs online; the designs are then put to a public vote. A small percentage of submitted designs are selected for printing and sold through an online store. Creators of the winning designs receive a prize of cash and store credit.

Wiki Wiki - You could say it all started with the god of crowdsourcing, Wikipedia, the concept of wiki’s has taken off and is now forming the backbone of many large grouping of research, definitions, and insight for everything form Medical Schools to Stargate Atlantis Fans.

99 designs allows you to crowdsource your design needs. If an organization or an individual seeks a new design, they hold a “contest” of sorts using the tools built into 99 Designs and offer up some money for their project. Designers are then allowed to post entries for these and the contest holder is allowed to pick and choose the best design(s) and distribute the money based on the winning design.

Name This - A product of Kluster.com, the ultra democratic crowdsourcing site that launched at TED conference last year. Kluster has stumbled a bit, scrapping their one-size-meets-all project development model where engineering, industrial design, copy writing, naming, graphic design and everything else was all worked into one model. Instead they have focused more recently in two directions. The first is niche areas of crowdsourcing, of which NameThis.com is a current success, allowing users to name products, companies, etc. with money for the top 3 winners. The other direction of cluster is concerned with.

eLance - eLance facilitates from hiring to collaboration to payment. You can search over 40,000 profiles for services including logo design, user interface, writing, translation, and finance. Profiles list the number of projects and reviews, useful in researching potential new vendors.

Slice The Pie - Slicethepie.com enables artists to raise money directly from their fans to professionally record and release an album. Artists can raise money directly from their fans to professionally record albums. Artists who secure financing through the site pay Slicethepie a small royalty on album sales but keep all their copyright and publishing rights.

oDesk - oDesk is crowdsourcing for finding programmers, creating teams and running a virtual development team or project online. Talent from around the world offer rates from $7 to $40+ per hour.

VenCorps - Created by the folks that started Cambrian House, Vencorps is startup focused. Startups present their case in video and details about their business venture and the community votes on who should win possible investment dollars and support from VenCorps and their expertise.

uTest - Good QA is commonly a shortfall for many web pros and agencies. uTest fills that gap as a global marketplace for software application testing providing QA professionals from around the world. Tools exist for writing test plans, selecting testers, individual or aggregate according to environment, experience and/or expertise. You can manage QA cycles, projects and processes. They setup testers from around the world who are all motivated to find bugs by getting paid.

BzzAgent’s Frogpond -As a clearing house for marketing driven word of mouth efforts, BzzAgent’s Frogpond connects marketers within a massive consumer network of 365,000 members, allowing the them to choose what hot new products and services they want to try out and promote. They drive significant traffic and create great feedback loops.

A Swarm of Angels - “A groundbreaking project to create a £1 million film and give it away to over 1 million people using the Internet and a global community of members.”

Polls, Crowdsourcing Opinion - Ok this is a stretch, but technically correct. And I mainly wanted to include this because of the new growth a few of these free poll sites are gaining. Check out PollDaddy.com and my sharp looking favorite, Slantly.com.

More to come, suggest your own or wait for our updates.

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Flugpo, Not Just a Funny Name

August 24, 2008

Want to reach a ton of people with a free online advertisement?

Flugpo is that service. Its kind of like “Myspace meets Craigslist,” only without the dark alleys, crime and spammers.

Online Classifieds Social Networking

As one of many new social networks out there, Flugpo has created a good niche focusing on trusted classified ads, but with more transparency than existing online solutions. It focuses on representing real people authentically so that you can learn about them and earn trust.

Many of these people are entrepreneurs and highly connected web users in their own right, so the relationships have higher value. All Flugpo classifieds are also open to search engines, offering significant SEO and link opportunities. One user even got a call from the Rachel Ray show within 1 hour of posting a classified ad about her “kitchen remodeling contractor” business. Some speedy results.

Flugpo offers a free and effective classified ad section that should meet all of your advertising needs. These ads are picked up by the search engines and can produce big results. - Flugpo Blog

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7 Free SEO Assessment Tools

August 19, 2008

UPDATE: Since this post, we have launched YourSiteScore.com, a collection of online SEO report tools our own higher level SEO assessments (not free).

In the SEO world there are the pros, the novices, and then 99% of the people sit in between. Every webmaster, blogger, small business owner in the world should be learning the basics of SEO. And it does not have to be expensive to teach yourself some useful SEO lessons. There is a vast knowledge base available online, free to browse and educate yourself from, including many many free SEO tools, that can make the trip that much easier along the way.

  1. Search Status Firefox Addon - If you are not using Firefox, you have some catching up to do, start now. A recent favorite of mine, Search Status is by far the best SEO browser plugin I have seen. It lists the Google PageRank, Alexa Rank, and Compete.com rank automatically for every site discreetly in the status bar, and also has a ton of other options to dissect the SEO of any page. A must have. 
  2. Search Engine Spider Simulator - A search engine spider is a program search engines use to “crawl” the web, looking for and archiving content, that will then be put through an algorithm to determine when and if it will be displayed in search results. It is important to know what words the spider sees in what order. Many people look over this simple step.
  3. Keyword Suggestion Tool - You probably think you know of a couple keywords people might type in to search for your site. You may even be targeting some keywords on your site already to improve your ranking there. But it is always good to use a keyword suggestion tool to look for the keywords your missing and to check their search rates.
  4. Yahoo Site Explorer - This Site Explorer along with its Google counterpart Google Webmaster Tools, allows you to claim your websites and then explore all the inbound linking that the search engine is able to find. If you are new to SEO, inbound links are a huge help in lifting your SEO performance. These free tools will allow you to explore your success in creating these.
  5. Website Grader - Cool little quick and simple grade of your website. A good basic tool for seeing where you stand.
  6. Dead Link Checker - This tool takes a little time, but its worth it; Making sure your links are working is important to your overall link strategy and to the search engines.
  7. SEO Chat - Last and certainly not least, SEOChat.com is a vast knowledge base for your SEO educational needs. Go explore.

We plan to add to this list inthe future, but feel free to suggest your own SEO assessment techniques or free tools with a comment below.

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Watch the First Online Olympics

August 11, 2008

The last Olympics definitely had some online flavor to it, but live events? That didn’t happen. The Beijing Olympics is the first truly online Olympics, in the sense that the Obama Campaign is the first presidential campaign to really use the internet. It has happened before, but no where near this scale or value of product.

I remember growing up and being so enthralled by the 88 and 92 Olympics. The main media back then was some prime time replays and newspaper clippings. I remember our family would keep track of the medal count by cutting it out of the newspaper every day. I couldn’t wait to see that tally and add it to the clippings.

After the jump, see a list of places to watch the Olympics live and online.

Today, boy have things changed. Want to see a feature on the host city? Want to research the life story of America’s oldest Olympic athlete? Want to know everything about the construction of the bird’s nest? Its all there is excessive detail. And most importantly, if you want to watch the Olympics, every event, every game? Your only option is not just the 7 NBC networks feature the events. You can now watch everything online, with many events available online live (read more for a list of online live Olympic video).

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Obama to Announce VP by Texts to Supporters

August 10, 2008

The Obama Campaign continues to impress in their utilization of new media in this campaign. Here is the exact twitter announcement from the Obama Twitter bot:

Announcing the VP candidate sometime between now & the Convention by txt msg & email. Text VP to 62262 or visit http://my.barackobama.com/vp

obama campaign logo - new media used for VP announcementIts pretty genius when you consider the immediate benefit he gains. One of the most valuable, after pieces of information in their campaign right now, will be given straight to their supporters. Its a great way to empower the supporters. Its right down the Obama “change” road. And of course he gets the cell phone number for thousands, if not hundreds of thousands of his most fervent supporters (and the entire press corps).

I imagine this will be a great tool in increasing supporter response for calls to donate, which they had already mastered better than any other past campaign.  Here is the text from the form on the Obama site to sign up to get your text message about the VP announcement:

Obama VP announcement via text messages new media styleBe the First to Know | Barack is about to choose a running mate, and he wants you to know first. You have helped build this movement from the bottom up, and Barack wants you to be part of this important moment.

Sign up today and we’ll send you an email announcing Barack’s running mate.

You can also text VP to 62262 to receive a text message on your mobile phone

Yes, sign me up to receive periodic text updates and send me a text of who Barack’s VP nominee is…

What will they think of next?

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Too Cuil for School - First of a Flood of New Search Engines?

July 31, 2008

The launch of Cuil, a new (supposedly superior) search engine, has indeed been bittersweet. The product is no where near as cool they seem to be marketing themselves. However, an important question is raised. Is the next trend in online startups the Google killers? And by Google killer, I mean attempts of course, not necessarily success.

In today’s social internet, the next Facebook, Twitter, etc. is right around the corner. New networks and tools pop up every week, but search - search has been relatively stable. Google, MSN, and Yahoo are the big 3, have been for some time. Cuil is just today’s anti-google. Others have tried, and from what I am reading in big start-up news from out west, everyone wants to try and bring Google down. I’ll believe it when I see it though.

Cuil (pronounced [kuːl], “cool“) is a search engine that organizes web pages by content and displays relatively long entries along with thumbnail pictures for many results. It claims to have a larger index than any other search engine, with about 120 billion web pages. It went live on July 28, 2008. - Wikipedia

Cuil was indeed formed, in large effect, by former Google employees, however Cuil is no Google and no Google Killer. Why? Well, I would suggest you test it out for yourself, but the success of searches is not there. The photo thumbnails themselves rarely seem to be relevant. And I much prefer the simlicity and keyword clustering over at Clusty.com, much less hype, better performance.

Apple stands atop the mp3 player, online music, and touch phone markets with countless ipod and iphone killers trying to take their market share and all of them so far failing. Knocking Google off their block seems almost as impossible a task. One thing is clear, do get anywhere close to the big 3 in the search engine game, technology is the answer.