There is one presidential campaign blog that is more youthful, fun, and entertaining than them all, and it cannot be found on the official McCain or the official Obama campaign websites. It is of course the 22 year old daughter of John McCain, Meghan. Since the middle of 2007, she has been on the campaign trail with her father, documenting everything from her music choice, to the daily diet of the press corps, how much she admires her father and his politics.
While no one can deny the Obama campaign has gotten more attention as the “youth candidate,” the McCain Blogette has defined, in its own way, a new niche in presidential campaign online marketing. The blog is technically unofficial. Meghan and a few of her friends go everywhere he father goes. They snap photos, do interveiws, share videos, and comment on the campaign. But they are anything but strictly political. They choose to mix in the things they care about and undoubtedly what other youth are interested in reading about, such as fashion, pop culture, music, etc.
And while unofficial, the access the McCain Blogette has is unprecedented. The blog in itself documents a presidential campaign in more detail and from a more personal perspective than we have ever Read the rest of this entry ?
The last Olympics definitely had some online flavor to it, but live events? That didn’t happen. The Beijing Olympics is the first truly online Olympics, in the sense that the Obama Campaign is the first presidential campaign to really use the internet. It has happened before, but no where near this scale or value of product.
Its pretty genius when you consider the immediate benefit he gains. One of the most valuable, after pieces of information in their campaign right now, will be given straight to their supporters. Its a great way to empower the supporters. Its right down the Obama “change” road. And of course he gets the cell phone number for thousands, if not hundreds of thousands of his most fervent supporters (and the entire press corps).
Be the First to Know | Barack is about to choose a running mate, and he wants you to know first. You have helped build this movement from the bottom up, and Barack wants you to be part of this important moment.
